Progress | Decisions | Solutions

Health Practitioners & Clinics

Why Health Clinics Choose to Work with Afya Consulting

Proven Health Leadership

  • Over 15 years of experience leading health centres and specialty clinics.

  • Direct experience building and managing referral patterns with family physicians and specialists, strengthening care pathways and ensuring patients access the right care at the right time.

  • Participated on senior leadership teams for the start-up of two major interdisciplinary health centres, contributing to operational planning, service integration, team recruitment, systems design, and successful launch execution.

Marketing & Referral Development

  • Multiple years in marketing and partnership roles directly focused on engaging primary care physicians to increase referral patterns for specialty care.

  • Extensive experience designing and delivering physician education and relationship development events and outreach strategies.

Operational Excellence & Efficiency

  • Utilized appropriate tools and data analysis to identify key operational bottlenecks, then implemented targeted improvements that resulted in a more than 80% reduction in wait times to see a specialist physician.

  • More than ten years of experience leading operations, finance, HR and governance reporting to drive sustainable growth and high-quality patient outcomes.

System Integration & Education

  • Identified and solidified key partnerships (such as the Divisions of Family Practice) to co-design musculoskeletal education programs, enhancing continuity of care between primary and specialty providers.

  • Developed and delivered CME events and practitioner training to strengthen knowledge and referral connections.

Governance & Stakeholder Engagement

  • Worked directly with boards and funders to align clinical strategy, governance, and reporting.

  • Experienced in engaging senior stakeholders across healthcare, government, and nonprofit sectors to drive collaborative solutions.

International Health Systems Expertise

  • Started and led a non-profit health project in Uganda focused on training Ugandan health practitioners in musculoskeletal medicine.

With over 15 years of experience working alongside physiotherapists, massage therapists, pedorthists, and other allied health professionals, Afya Consulting understands the unique demands of running a healthcare business.

We partner with clinic owners and independent practitioners to strengthen operations, elevate marketing, and streamline systems so your practice can truly thrive. Whether you're planning to expand, improve day-to-day efficiency, or simply get back to doing what you love, we offer practical, hands-on expertise to help you get there.

Our approach is collaborative and customized—we listen closely, clarify your goals, and co-create strategies grounded in your unique vision, values, and experience.

All of the packages described below can be tailored to your practice’s specific needs. Looking for something different, like HR support or marketing? Contact us to discuss your project. If we’re not the right fit, we’ll connect you with someone who is.

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    Practice Start-Up

    Opening a new healthcare practice or clinic is an exciting milestone—but it can also feel overwhelming when already balancing a patient load and other personal responsibilities.

    We specialize in working with health practitioners with a Start-Up package that provides clarity, confidence, and a solid foundation for long-term success.

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    Identifying Opportunities

    Could your practice be running better? Thinking about expansion? Need to refresh your practice? All businesses can benefit from a thorough review to uncover what’s working—and opportunities for growth and improvement.

    Afya’s Identifying Opportunities package is a comprehensive diagnostic designed to assess your practice across financial, operational, and cultural dimensions.

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    Practice Re-Boot

    Do you feel like your practice has stalled or drifted off course? Our Practice Re-Boot package is designed to help you reset, refocus, and build renewed momentum toward your goals.

    We work closely with you and your team to uncover what’s holding the practice back, clarify the vision and develop a focused, actionable plan that gets everyone moving in the same direction.

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Practice Start Up

Whether you're exploring the idea or already have a launch date in mind, Afya will work alongside you to map out a tailored strategy and action plan. From defining your vision and choosing a location, to setting up workflows, hiring your first staff, and marketing your practice - we provide step-by-step guidance to ensure nothing falls through the cracks. You focus on care—we’ll take care of the rest.

Each Practice Start-Up package is individually tailored to your needs and can include one of all of the following:

  • Conceptualization of Business Concept;

  • Development of Business Plan;

  • Location Scoping;

  • Team Recruitment;

  • Human Resources Policies & Procedures;

  • Administration Set Up;

  • Marketing & Promotion.

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Identifying Opportunities

Every practice needs moments of reflection—times to pause, assess, and uncover what’s truly driving success and what might be quietly holding you back. Our Identifying Opportunities package is a diagnostic service offering a comprehensive, unbiased review of your clinic’s current state. From financial performance to team dynamics, workflows, patient experience, and external factors, we take a thorough look at how your practice is operating today.

This isn’t just about diagnosing problems—it’s about discovering untapped potential. Much like the biopsychosocial model of care, our approach provides a holistic, three-dimensional view of your practice. We evaluate everything from operations and efficiency to team dynamics and untapped growth potential. The result is a clear, tailored report that surfaces hidden challenges, reveals what’s already working well, and identifies opportunities you may never have considered. Whether your goal is to improve internal systems, expand services, or realign your strategy, we help you turn insight into action with a prioritized and achievable roadmap.

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Practice Re-Boot

Realign, Rebuild, and Reignite Your Practice

The Practice Re-Boot package is a collaborative process where we work with you to clarify goals, identify barriers, and build targeted strategies, all culminating in a practical and achievable Action Plan. The outcome? Everyone aligned, energized, and moving in the same direction. The Practice Growth Re-Boot package is a strategic action service.  It’s best for practices that know they need change and are ready to do something about it.  The Practice Re-Boot takes actions from the process taken and results obtained from the Identifying Opportunities package (or your own insights and observations) and turns them into and turns them into a detailed, team-aligned growth plan.  Think of it as “we’re ready to evolve, how do we do it?”.

The Practice Re-Boot package includes:

·       Facilitated goal-setting and visioning

·       Strategy development and prioritization

·       Team alignment and action planning

·       Ongoing support to drive implementation

We can support the implementation of your plan, stay involved on an as-needed basis, or hand things off fully—it’s your choice. Either way, you’ll leave the process re-energized, with a clear direction and the tools to make it happen.It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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Progress | Decisions | Solutions